TAP is a bold, sassy brand built for Gen Z. At its core? A phygital product made of two parts: (1) NFC Tag: A sleek, scannable tag that lets you share your digital world with just one tap. (2) TAP App: A mobile app that connects your tag to an existing URL (like your socials or portfolio) or helps you create a brand-new mini website in minutes.

This branding project captures TAP’s playful attitude and tech-savvy spirit through loud colors, cheeky copy, and scroll-stopping visuals. It’s not just a product — it’s a personality.